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Executive Plan Explained

Bookkeeping and Light Accounting

  • Expense Categorization: Reviewing bank feeds and credit card statements to ensure every transaction is assigned to the correct chart of accounts (e.g., "Marketing" vs. "Office Supplies").
  • Accounts Receivable (AR): Generating and sending invoices to clients, following up on overdue payments with professional "gentle reminders," and recording payments as they arrive.
  • Accounts Payable (AP): Organizing incoming bills from vendors, checking them for accuracy, and scheduling payments so you never incur late fees.
  • Basic Financial Reporting: Pulling monthly Profit & Loss (P&L) statements or Balance Sheets from software like QuickBooks or Xero so you have a snapshot of your cash flow.

Full Inbox Management

  • The "Filtering" System: Categorizing incoming mail into folders like “To Read,” “Urgent Action,” or “Awaiting Reply.” They delete spam and unsubscribe from junk mail immediately.
  • Drafting & Responding: Handling routine inquiries (pricing, scheduling, FAQs) using your "voice" and templates. You simply review and hit "send," or they send it on your behalf.
  • Cc/Bcc Management: Monitoring threads where you are copied but don't need to lead the conversation, summarizing the outcome for you later.
  • Inbox Zero Maintenance: Archiving completed threads and ensuring that no email sits unaddressed for more than 24–48 hours.
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Social Media Management

  • Content Scheduling: Taking your raw ideas, images, or blogs and formatting them for different platforms (LinkedIn, Instagram, X), then scheduling them using tools like Buffer or Hootsuite.
  • Community Engagement: Responding to comments, liking mentions, and monitoring Direct Messages (DMs) to flag potential sales leads or customer service issues.
  • Basic Graphic Design: Using tools like Canva to create consistent, on-brand social tiles, story templates, or header images.
  • Analytics Tracking: Monthly reporting on which posts performed best, follower growth, and engagement rates to help you decide what content to create next.

 

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